Volume 96, Issue 95
Friday March 28, 2003
What awards?

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GAZETTE ALUMNI SOCIETY

LAST UPDATED: Thursday, March 27, 2003 - 2:30 p.m.

The ABCs of understanding advertisements

Advertising has no effect on us. Right? Wrong.

In Ferdinand de Saussure's 1916 Cours de Linguistique Générale, Saussure deconstructed the building blocks of language into two pieces: signifier and signified. He concluded by writing, "It is therefore possible to conceive of a science which studies the role of signs as a part of social life... we shall call it semiology."

There's no such thing as democracy on the airwaves. At least, that's what Kalle Lasn seems to think.

The activist and founder of Adbusters magazine claims mass media has been taken over by commercial interests aiming for nothing less than the production of profit.

Feeling a bit feisty?

Is there a better way to deal with your urges than washing your hair with Herbal Essences shampoo?

Sex and alcohol have become staples in modern advertising and many argue the former taboo associated with these topics lessened as a result of the desensitizing effect of advertising.